The Rowse Campaign for Real Manuka
Current UK guidelines don’t state what the minimum levels of MGO need to be, meaning that other brands can sell products with little or no MGO content, still using the manuka name. That’s why we started the Rowse Campaign For Real Manuka.
The Rowse Pledge
- Rowse NPA Manuka Honey is guaranteed to be 100% pure and authentic
- All Rowse Manuka Honey is tested twice for its authenticity; at source in New Zealand and again on arrival in the UK
- Rowse Honey is committed to ensuring consumers get value for money and to protect the authenticity of this much-loved product
What is authentic manuka?
It is honey that has to be produced by honey bees feeding on the nectar of New Zealand Manuka trees – or Leptospermum Scoparium if we’re being technical
Each jar must have a substantial amount of methyglyoxal, or MGO. MGO is the active component in manuka honey which dictates the level of Non-peroxide Activity (NPA) within each jar and this is a unique property of manuka
The legacy of Peter Molan
Professor Peter Molan
Founder of the Honey Research Unit at the University of Waikato
I’ve been researching the health and healing qualities of manuka honey for more than three decades and it’s clear that in some cases there’s a distinct gap in what consumers are paying for and what they’re actually getting. This is driven by the manipulation of the rating systems and lack of legislation around labelling and testing manuka honey.
In order to be genuine manuka honey, a substantial amount of methyglyoxal – or MGO – must be present but current guidelines don’t say what the minimal MGO levels should be. This means a considerable amount of mānuka honey sold is not genuine.
It’s great to see Rowse Honey’s commitment to ensuring consumers are getting the real deal. Their use of NPA ratings on pack clearly states the level of active MGO in the jar, and so people can be confident they’re buying genuine manuka honey.
Peter Molan sadly passed away in September 2015, after having dedicated over 30 years of his life to investigating the mysterious properties of Manuka Honey. His ground-breaking work will be forever valued and always remembered.
Peter Molan’s quote relates to the interim 2014 MPI guidelines, however the issues he raised have still not been addressed by the full guidelines published in 2017.